Trendrr: Facebook Dominates TV-Related Social Media Activity

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Source: www.multichannel.com --- Tuesday, July 23, 2013
Social-Networking Site?s Activity Volume Is Five Times Greater Than Its Rivals Combined Social-Networking Site?s Activity Volume Is Five Times Greater Than Its Rivals Combined George Winslow (Broadcasting & Cable) Social-media tracking company Trendrr has unveiled a new study showing that TV-related social activity on Facebook is some five times greater than activity on all of the other social media networks it measures combined. The finding was announced in conjunction with a new partnership between Trendrr and Facebook that gives the research and analysis firm preliminary access to previously unanalyzed Facebook user-engagement data related to TV programming. ?There is a large amount of TV-related social activity on Facebook ? in numbers approximately 5 times as large as that of all other social networks combined as measured by Trendrr,? Trendrr CEO Mark Ghuneim said in a blog post . For example, during one week in May, the volume of Facebook chatter pertaining to broadcast TV was seven times as large as broadcast-related chatter on all of the other social-media networks measured by Trendrr combined, including Twitter, GetGlue and Viggle. The TV-related activity was also enormous for cable programming, as Facebook activity was 4.5 times greater than chatter on the other social networks. The Trendrr analysis also showed particularly high Facebook usage levels among viewers of dramas and comedies, as well as among Hispanics, whic ...

Source: http://www.multichannel.com/news-article/trendrr-facebook-dominates-tv-related-social-media-activity/144531

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